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Sleep Research Initiative
Created In: 2022  
Featured at: Resilient Body ︎
Medium: After effect, Photoshop, Adobe Illustrator, Procreate

        "Create a made-up concept, brand it, and sell it." – That was the goal of the given assignment.

        The concept I came up with, was to promote the idea that it is still possible to sleep less, and be as (or more) efficient and healthy than people who sleep the usual 7 to 8 hours a day. I created a compelling background story to support this concept for its new product. To corroborate the concept, I also created various media such as packaging, advertizing video graphics, and poster design. 

        SRI (Sleep Research Initiative) is a scientific research enterprise established during the war in the 1990s. The company initially focused on developing an effective way to recharge the military to replace time-consuming sleep. In recent years SRI has re-opened their efficient charging methods to the public.




Awarded - FAVE FILM
GhimLi Marketing Proposal
 ACMFD Business Transformation
 Huel Branding Illustration
 IASG Web Design
City Landing
The love is there —— We just need to communicate better.                    The love is there —— We just need to communicate better.                    The love is there —— We just need to communicate better.                    The love is there —— We just need to communicate better.