Sleep Research Initiative
Featured at: Resilient Body ︎
Medium: After effect, Photoshop, Adobe Illustrator, Procreate
"Create a made-up concept, brand it, and sell it." – That was the goal of the given assignment.
The concept I came up with, was to promote the idea that it is still possible to sleep less, and be as (or more) efficient and healthy than people who sleep the usual 7 to 8 hours a day. I created a compelling background story to support this concept for its new product. To corroborate the concept, I also created various media such as packaging, advertizing video graphics, and poster design.
SRI (Sleep Research Initiative) is a scientific research enterprise established during the war in the 1990s. The company initially focused on developing an effective way to recharge the military to replace time-consuming sleep. In recent years SRI has re-opened their efficient charging methods to the public.
Awarded - FAVE FILM